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Turn your trade
into an operation

Orange County, CA · Friday, September 25, 2026 · Doors 8AM

Get a seat — left at presale

About the day

One room. One day. Everything that moves the number.
100
Seats · hard cap
4
Gears, one machine
1
Day that pays for itself
Operators on the stage

The Dispatch
cycle

01 / Four gears, one machine

A trade becomes an operation when four things turn together, in order. Dispatch is one day on all four.

01MARKETING02SALES03OPERATIONS04PROFIT
01

Marketing

Fill the board

The right calls in the door at a cost that makes sense. Not more leads — better ones, and knowing to the dollar what each one costs you.

02

Sales

Close at your number

What happens in the driveway. Presenting options, handling the price objection, and booking the job without discounting to be liked.

03

Operations

Stop the leaks

The board, the callbacks, the jobs that die between dispatch and the driveway. The systems that hold when you're not the one watching.

04

Profit

Keep what's left

Pricing to profit instead of habit, reading your own books, and finding the jobs you're proud of that are quietly losing money.

Marketing → Sales → Operations → Profit → and back to marketing. Break one gear and the other three can't cover for it. That's why the day runs in this order.

Inside
the room

Scenes from Advanced Marketers events
The floor
In the driveway
Live demos
Owners + crews
The panel

Best year ever.
So where's
the money?

02 / Why this day

You're great at the trade. Nobody warns you that a trade and a business are two different jobs — and that growing one can leave you broker than when you had two trucks.

You added trucks. You added techs. You're running numbers you wouldn't have believed three years ago. And you still open the banking app on Friday and feel sick.

That gap always has a cause, and it's never one thing. It's marketing buying the wrong calls. Sales discounting to be liked. Operations leaking jobs between the phone ringing and the truck rolling. And pricing that hasn't moved since you were the one running the calls.

Four gears. When one slips, the machine still turns — just not for you. More leads won't fix it; pour more calls on a shop that leaks and you leak faster. This is a day on the whole machine, taught by four people who fixed one gear each in their own shop, with their own money on the line.

Plumbing, HVAC, and restoration in the same room on purpose. Bring your manager, your CSR, your best tech. What changes on Monday changes because the person doing the work heard it too.

Orange County · Friday, September 25, 2026

100 owners.
One room.
One day.

Plumbing, HVAC, and restoration in the same room on purpose — the people who already fixed their own shops, and the ones ready to.

Four people who
did it first

03 / No. 01 lineup

One speaker per gear. Nobody on this stage is here to talk about a business they read about — they each fixed one piece of this in their own shop, with their own money on the line.

Ben Jordan
01 · Marketing

Ben
Jordan

Scaled his own shop
Jeff Cronin
02 · Sales

Jeff
Cronin

Most sales, one year
Ismael Valdez
03 · Operations

Ismael
Valdez

Nine-figure exit
Ellen Rohr
04 · Profit

Ellen
Rohr

Priced thousands of shops

Marketing, sales, operations, and profit. One room, one day, and every one of them stays for the panel.

Straight from
the stage

What you'll actually hear
If the money keeps disappearing, it isn't a sales problem. It's a pricing problem you can't see yet.
Ellen RohrProfit
The job is won or lost in the driveway, in the first five minutes. Everything after that is just cleanup.
Jeff CroninSales
I didn't sell a busy shop. I sold one that ran without me in every truck. That's the whole game.
Ismael ValdezOperations

The day

04 / Run of show
01 · Marketing9:30 AM

Fill the board without buying junk calls

Ben Jordan

Cost per callAds that pay backA full board
02 · Sales10:45 AM

What to say in the driveway

Jeff Cronin

Options, not discountsThe price objectionClose at your number
03 · Operations1:15 PM

Running the shop at scale

Ismael Valdez

Dispatch → drivewayCallbacksRuns without you
04 · Profit2:30 PM

Know your numbers

Ellen Rohr

Price to profitRead your booksOverhead per truck

Doors 8:00 · Opening 9:00 · Lunch & outdoor floor 12:00 · Owner panel 3:45 · Raffle & drinks 5:00

Draft run of show. Times shift as speakers confirm.

Partners

05 / On the floor

One stage partner. Four tents on the outdoor floor.

The outdoor area is where lunch, the raffle, and the actual networking happen, so that's where the tents go. Category exclusivity is available, and once a lane is taken it's closed. Partners can buy a single stop or the full run.

Trova
Lane open
Lane open
Lane open
Lane open
Partner activation · all day

Trova, running live

An AI sales agent working real calls, not a slide deck. Bring a recording from your own shop and they'll run it through in front of you and show you what got left on the table.

See it on the floor
See partner packages

Where we go
from here

06 / The run

Dispatch travels. One city at a time, same room, new trucks.

01
Orange County
Sept 25, 2026 · Tickets open
02
To be announced
Winter 2026
03
To be announced
Spring 2027
04
To be announced
Summer 2027

Get a seat

07 / No. 01 registration
Date
Friday, September 25, 2026
Doors
8:00 AM
Venue
Advanced Marketers HQ
Address
135 S Lemon St, Orange, CA 92866
Trades
Plumbing, HVAC, restoration
Who
Owners and their teams
Capacity
100 seats, hard cap
Included
Coffee, lunch, raffle entry
— seats left at the presale rate

See the rate

Presale pricing holds for the first 50 seats. Tell us where to send it and we'll show you the number and your checkout link.

We'll text you the seat link. No spam, and we don't sell your number.

Can't make the room?

Get the recording
and the community

Every seat holder gets the session recordings after the event, plus an invite to the Dispatch group chat — where the room keeps trading playbooks long after the lights go down. Buy a seat, show up or stream it, keep the material either way.

Get a seat
Session recordings — all four
Slides and the numbers worksheets
The Dispatch owner group chat
First dibs on Stop No. 02