Marketing → Sales → Operations → Profit → and back to marketing. Break one gear and the other three can't cover for it. That's why the day runs in this order.
Fill the board
The right calls in the door at a cost that makes sense. Not more leads — better ones, and knowing to the dollar what each one costs you.
Close at your number
What happens in the driveway. Presenting options, handling the price objection, and booking the job without discounting to be liked.
Stop the leaks
The board, the callbacks, the jobs that die between dispatch and the driveway. The systems that hold when you're not the one watching.
Keep what's left
Pricing to profit instead of habit, reading your own books, and finding the jobs you're proud of that are quietly losing money.
You're great at the trade. Nobody warns you that a trade and a business are two different jobs — and that growing one can leave you broker than when you had two trucks.
You added trucks. You added techs. You're running numbers you wouldn't have believed three years ago. And you still open the banking app on Friday and feel sick.
That gap always has a cause, and it's never one thing. It's marketing buying the wrong calls. Sales discounting to be liked. Operations leaking jobs between the phone ringing and the truck rolling. And pricing that hasn't moved since you were the one running the calls.
Four gears. When one slips, the machine still turns — just not for you. More leads won't fix it; pour more calls on a shop that leaks and you leak faster. This is a day on the whole machine, taught by four people who fixed one gear each in their own shop, with their own money on the line.
Plumbing, HVAC, and restoration in the same room on purpose. Bring your manager, your CSR, your best tech. What changes on Monday changes because the person doing the work heard it too.
Orange County · Friday, November 13, 2026
Plumbing, HVAC, and restoration in the same room on purpose — the people who already fixed their own shops, and the ones ready to.
Speaker quotes land here once Victor, Jose, and the rest of the lineup sign off on what gets attributed to them.
Victor Rancour
Jose Anon
Announcing soon
Announcing soon
Doors 8:00 · Opening 9:00 · Lunch & outdoor floor 12:00 · Owner panel 3:45 · Raffle & drinks 5:00
Draft lineup. Sessions and times shift as speakers confirm.
One stage partner. Four tents on the outdoor floor.
The outdoor area is where lunch, the raffle, and the actual networking happen, so that's where the tents go. Category exclusivity is available, and once a lane is taken it's closed. Partners can buy a single stop or the full run.
An AI sales agent working real calls, not a slide deck. Bring a recording from your own shop and they'll run it through in front of you and show you what got left on the table.
Dispatch travels. One city at a time, same room, new trucks.
$249 for the first 50 seats, $499 after. Date and venue land before you arrive — full lineup still filling in.
Questions? Ask us.
Drop your details and we'll send you to checkout.
We'll text you the seat link. No spam, and we don't sell your number.
